TNOcards is designed base on Kansei and Co-creation theories to support new business collaboration between different stakeholders. A collection of tangible visuals corresponding to a range of affective response dimensions are selected for different stakeholders to trigger business intentions. Needs and skills are modularized into small Hexagons help to flexibly visualize business opportunities and stimulate different stakeholders to co-create value for each other's business. Compared to normal business consult meetings, this approach is more inspiring (affective triggers), informative (visualization of needs and skills), and engaging (playful tangible game).


Product Design




TU Eindhoven

I have done an exploratory study to investigate the possibilities of using tangible tools as a means to visualize and communicate business generation. Next to that, I have been able to make a real product that illustrates and explains my concept.

Case Study

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